
Nike has been one green company lately — in the last year, it has pushed for a strong clean energy and climate bill in Congress on its own and in concert with others and it has helped to reduce deforestation of the Amazon. Now, Nike has also just reported that it reduced its own carbon footprint last year while still growing economically. In fact, it has tremendously reduced greenhouse gas pollution over the last decade and 2009 just kept the ball rolling.
On top of all of that, Nike announced today that along with nine other organizations — Yahoo!, Best Buy, Creative Commons, IDEO, Mountain Equipment Co-op, nGenera, Outdoor Industry Association, salesforce.com, and 2degrees — Nike will “collaborate and share intellectual property (IP) which can lead to new sustainability business models and innovation.” This “Web-based marketplace” — GreenXchange (GX) — was announced at a CEO breakfast at the World Economic Forum in Davos, Switzerland this morning.
If this all has you feeling warm inside, read on.
Read more of this story »

continue reading.....