Recently, I was given the opportunity to give a guest lecture for an entrepreneurship class at a local community college. The teacher wanted to give his students a glimpse into the green business world. For me, it was a terrific opportunity to reach out to an audience of poor, mostly minority students, many of whom had GEDs at best, and to test the universal appeal of green business.
The class went amazingly well, and I found that these students were as jazzed about green business and clean tech as any group of Silicon Valley Venture Capitalists. More so, in fact. Below, I present the outline of my approach so that others in a similar situation may build on this communication success, and adapt the approach as they wish.
